So far, everyone has seen images of plastic-filled beaches all over the world. In this country alone, 5 billion shampoo and conditioner bottles are thrown away every year. Nora Schaper and her three co-founders at HiBAR are manufacturers of new plastic-free shampoo and conditioner product lines, and they have been taking action to reduce the use of single-use plastics through their innovative new product line. Nora said: “HiBAR is inspiring people to remove disposable plastics from their daily lives. To this end, we redesigned common products (such as shampoos and conditioners) from the ground up to make them beautiful, practical and 100% plastic-free. ”HiBAR was launched at the end of 2018 and is currently available in more than 10,000 stores across the country. Nora said: “The world needs one or two brands that can popularize plastic-free concepts and practices, and we intend to be one of them.” Four heads are better than one. Nora is a communications consultant and her husband Jay Shaper He is the owner of a body care product company that produces bath bombs and soaps. As the years go by, they pay more and more attention to the pollution of single-use plastics. Their children attended Waldorf School in Lake District, Minneapolis. One day, when Nora saw another parent, Ward Johnson, in the school parking lot, she ran after him. She knew that he had recently sold his business, a natural pet food company, and his business was very good. The three of them began to brainstorm and discuss business ideas, and soon met another Waldorf parent, Dion Hughes, at a social gathering. Nora said: “Dion just came back from vacation and traveled to Mexico, where he witnessed the beaches full of plastic. He was very motivated to start working for environmental change. Dion is a creative brand builder, A creative thinker and an excellent marketer. Before we knew it, we already had our own leadership team." Jay comes from a humble background and is a formulator of HiBAR products. According to Nora, “Jay is not a well-trained chemist, so he is not worried about breaking the rules. He is also a potter and has many years of experience in preparing and mixing his own glazes.” She said: “We started Products are produced in the basement. We placed an early order from the living room. Making shampoo and making conditioner are two very different processes. Shampoo is made in a huge mixer; it's a bit like mixing cookie dough. After three years of formulation, we launched HiBAR. Our products meet salon quality, use all-natural ingredients and beautiful plastic-free packaging. "We are growing very fast; we now have 35 employees. We thought we would hire people to make our products, but our formula was so different from industry standards that we ended up making things ourselves. “We don’t want our products to look like a piece of soap because they are not. We want them to have a visual impact. On the north shore of Lake Superior, we found river stones and realized that they were the answer. Inspired by their shape, we The bar is very happy to hold, saves shower space, and quickly removes moisture.” HiBAR products are significantly different from other salon-quality hair care products because they do not contain sulfates, fragrances, silicones or parabens—— And it has not been tested on animals. Core business tenet is caring for HiBAR. One of HiBAR's core tenets is caring for the earth-and caring for our fellow human beings. Nora said: "We have removed more than 2,600,000 plastic bottles from the environment. Each purchase of HiBAR is equivalent to a 16-ounce bottle of water-based shampoo or conditioner. We infer our sales data as being environmentally friendly The number of empty plastic bottles.” She continued: “Women are the main buyers of HiBAR products and general household items. We know that in order for women to abandon their plastic bottled shampoos and conditioners, HiBAR needs to behave with them. The products used are as good or better. We have always asked women to test our products. We have consulted women, and now the entire sales team is women. "All product packaging can be compostable, recyclable or both. When transportation is required, the promise of no plastic continues. There is no bubble film and no plastic tape. Nora said: "From the beginning, our goal was to attract what we call'light green shoppers'." The discussion about plastic pollution continues to increase-people want to make changes, especially young people. "Looking forward to the future, HiBAR products can be seen everywhere in Shuangcheng; look for them in local food cooperatives, including Seward, Kowalski's, Whole Foods, Mastel's, Fresh Thyme, REI, etc.. Depending on the product, the cost is US$12-13. Shampoo samples The set ($9.95) includes three of the most popular mini shampoos in trial sizes. Nora explains: "Traditional shampoos and conditioners contain 80-90% water, while our products do not. Because they are concentrated, our products last longer. ”In 2022, HiBAR will launch two new products: a mild amino acid facial cleanser and a series of plastic-free deodorants. Visit the website https://hellohibar.com for more information. Visit the HiBAR journal to learn about and improve the environment Other stories about management and responsible consumerism.

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News for everyone, since 1975 has been delivered to everyone Monitor is for profit and purpose-we will not sacrifice one for the other. As a media company, we are committed to highlighting problems, solving practical and meaningful problems, and repairing existing social systems. We are working with our readers and advertisers to create a more just and responsible society that listens to, helps and heals the customers and communities we serve.